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Jordi Larroch

Black & White

Jordi Larroch (pseudonym of Jordi Alcaraz) adds to the traces of contemporary creators that make poetry in the image. «Black & white» is an example that shows how poetry is a means of communication at the service of an idea, a manifestation of how poetic fact is part of everyday life. Twenty black and white images that, from the union, mating and the combination of homemade objects with a certain function and context, become something different. Some objects that change, transform and generate new meanings. In an exercise of extreme minimalism and synthesis worthy of admiration, the work of this Barcelona photographer installed in Pamplona teaches us to perceive things from another perspective with the intention of capturing the underlying part of space surrounding, to discover what is not seen, to recover the child's eyes free of prejudices.

The photos here are scenarios full of conceptual load, and objects, undressed of any superfluous ornament, become the real protagonists of each capture. They are compositions that speak, they communicate. Sometimes two elements come together to give rise to a new meaning, to an unexpected reality. In others, even, it is the same object that is manipulated subtly. The incorporation of titles to works, with games of words and polysemic interpretations, reveals how the text is part of the work, since it helps the viewer to complete their meaning. The story that builds Larroch is a playful visual narration, delicate, vital, emotional, fun and also critical. It is a series of lucid occurrences that, without forgetting composition and aesthetic value, talk with the viewer, and invite him to observe, reflect, and sometimes even smile, and why no, to dream

Agramunt, the hometown of Guillem Viladot, the municipality that houses the only park dedicated to the visual poetry of our country, receives the heir of Joan Brossa and Chema Madoz, the third generation of creators sensitive to the feeling of humanity that They penetrate the retina to stay in the deepest part of our memory. Without rhyme, without stanzas, but with metaphors, oxymorons and analogies, Jordi Larroch, with his ears in daily life, helps us to read images, literate the eye in the century of immediacy, the visual impact and informational saturation. And, as Brossa believed, "there is not something for all time, but a time for every thing".

Judith Barnés
Police station